Toshiba Computer Systems Division today showcases its latest contribution in fuelling the ongoing digitalisation of peoples' lifestyles. Toshiba responds to this evolving consumer behaviour by further aligning its new Satellite consumer product range with the different personal usage preferences of different consumer groups. Just a few years ago, ultra-portability and multimedia applications were mainly the preserve of enthusiasts and professionals. Today, consumers are demanding portability and increasing numbers of people are editing home videos, ripping music, and uploading multimedia content to social network sites. A European survey1 on laptop usage behaviour verifies consumers' great demand for advanced applications. 38 percent of respondents were interested in watching live TV on their PC, 52 percent would like to do advanced gaming, 49 percent want to do video editing, and 63 percent are interested in photo editing. In addition,
people increasingly want to do these activities on the move.